Apr 06, 2020  
2019-2020 Student Handbook and Undergraduate Catalog 
  
2019-2020 Student Handbook and Undergraduate Catalog
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BUSI 2353 - Principles of Marketing

Credit Hours: 3 Lecture Hours: 3
Prerequisite(s): BUSI 1033 - Introduction to Business  and either ECON 2313 - Principles of Economics I (Macroeconomics)  or ECON 2323 - Principles of Economics II (Microeconomics)  
This is an introduction to marketing with a detailed study of the marketing concept and the process of product development, pricing, promotion, and market distribution. Offered in spring only ACTS Equivalent Course Number = MKTG2003 



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